Evolution
Football player acquisition

Date
2017

Role
Design Director & Co-Founder at Studio.Info

Evolution provides football club boardrooms with the necessary information to reduce risk and encourage more intelligent planning and player purchasing decisions.

With 83,000+ players in the Evolution database, clubs can search, discover, and compare players. Whilst building out squad scenarios; utilising analytics to predict future success.

We worked closely with The 21st Club by providing digital strategy, product design and visualising sports data.

AI-driven player recommendations

Requiring an acquisition means finding a player that provides the best value for money at low risk, improving the buying club's team.

The 21st Club's intelligent analytics consider a player's physique, performance and market data to create suggestions.

We created visually enticing topic cards that encourage exploration of possible smart purchasing decisions.

Creating a Search Criteria

The buying club may already have a preconceived idea of requirements, either from independent research or by using the 21st Club's Evolution platform.

We designed a simple filtering system allowing the user to construct criteria and search for results in real-time. Each filter type required a custom UI design solution that reflects the data best.

Player position check box

Player fee numerical input

Playing availability range slider

Nationality smart search

Experience check box

Age combi filter

Supporting data-driven decision making

Data is usually at the core of any business strategy decision and can provide the objective insight needed to make them.

The player profile page is designed to evaluate the player's condition, performance, experience and how the opposing club compares to the buying club.

Each chart type is colour coded to highlight risk and popularity for the player.

<< Click & Drag >>

Shortlisting players for sophisticated scenario planning

Football clubs can easily shortlist potential players, plan for the immediate future, and plan for where they want to be in 3 years with the scenario planner, taking into account financial, age and squad depth analysis.